Press Play Salem

The Art of Building a Museum

Hallie Ford Museum founding director John Olbrantz retires after 28 years of bringing major exhibitions to Salem, championing regional artists, and teaching generations of students.

John Olbrantz has left the museum.

After 28 years as founding director of the Hallie Ford Museum of Art and 50 years in arts leadership, John leaves behind a museum that has opened doors for artists, taught generations of Willamette University students, and given Salem something rare: a place where the art of its own community belongs beside work spanning cultures and centuries.

John arrived in Salem in 1998 with a straightforward ambition.

“I wanted to create a strong university art museum,” he said.

Within six weeks, a donor asked him to organize an exhibition tied to the university curriculum. John used his East Coast connections to bring Greek and Roman art from the Museum of Fine Arts, Boston.

“It was totally unprecedented for an institution that, at the time, had two full-time employees and a couple of part-time employees,” he said. “Suddenly, we’re presenting this major exhibition.”

Hallie Ford saw the exhibition and invited him to her home for coffee. She asked how much an exhibition cost. John estimated $5,000 to $10,000.

“Well, what can you do with $100,000?” she asked.

“Nobody had ever said that to me before,” John said. “But I said, ‘I’ll get back to you.’”

He did. The resulting 2002 exhibition of Egyptian art included loans from the Metropolitan Museum of Art; the Museum of Fine Arts, Boston; and several major university collections. Hallie later gave $1 million to support future exhibitions.

The gift expanded what the museum could bring to Salem. But John wasn’t just interested in national exhibits; he also had his eye on what Salem could bring to the museum.

“Salem has a very rich tradition, not just at the university, but within the community,” he said.

The museum mounted solo exhibitions for Salem artists including James Thompson, Robert Hess, Heidi Preuss Grew, April Waters, Gary Westford, Rob Bibler, and Carol Hausser. John called getting to know them “a wonderful kind of revelation.”

Some of those exhibitions also became books.

“One of the things I’m really proud of here is the number of books that we’ve published over the years,” he said.

The museum published 42 books in 25 years. Many accompanied major retrospectives, documenting decades of work by Oregon and Northwest artists. Those books create a record that lasts beyond the exhibition itself, allowing an artist’s work and story to continue reaching new audiences long after the galleries change.

The Hallie Ford Museum of Art: A History by John Olbrantz

The museum is also a working classroom. Every spring, senior art majors prepare their work, write about it, meet deadlines, help design the poster, and speak about their art in the galleries.

“We walk the students through the whole process,” John said. “It’s very much a hands-on experience.”

Today, the Hallie Ford holds approximately 12,500 objects.

“To have a museum like this on its campus is a rarity,” he said. “There’s nothing like it in the Pacific Northwest.”

The museum brings the wider art world to Salem, gives local and regional artists a place in the record, and introduces students to the work of building an artistic life.

For John, that is part of what museums are meant to do. “Even after 50 years as a director, I still love art museums. They’re windows to the past. They’re portals through time.”

While he may have left the director’s office, John plans to stay connected to with Salem. “I’m going to be around. I want to stay involved in the arts,” he said. “I’m not going anywhere.”

Neither is the museum he spent 28 years building for Salem.

Hallie Ford Museum of Art

700 State St | Salem, Oregon

https://hfma.willamette.edu/


This story originally ran in Press Play Salem issue 29 (Fall 2026)


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Carlee Wright
Author: Carlee Wright

Carlee Wright is a community instigator with a grand love for Salem and notably fashionable shoes (Hello, John Fluevog!) who turns waste into wearable art in her "spare" time.

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